AI has the power to transform the way CX and marketing leaders drive impact. By prioritizing soft skills, creating space for ...

Successful CRM strategies rely on high-quality data, predictive analytics, and AI-driven automation to deliver seamless ...

In today’s digital age, consumers interact with brands through multiple touchpoints—websites, social media, emails, mobile ...

NPS alone no longer cuts it. Evolving customer experience metrics like CES and XQI are helping brands stay ahead in 2025 and ...

By crafting a narrative that highlights your brand's purpose and values as well as the customer's journey, you can forge ...

Attention-grabbing campaigns might bring customers in, but it’s the experience that keeps them loyal. Retailers need to ...

By the time your startup reaches Series B, you’ve shown product-market fit (PMF) and have achieved some initial market ...

Nottingham-based marketing agency collective, The Boda Group, has taken a “significant” stake in customer experience ...

Plus: Rising Phoenix Capital launches $20 million royalty fund La Plata Peak, and The Learning Experience expands its North Texas footprint with six new locations.

Unlocking the future of personalized customer interactions with AI-driven solutions and advanced communication APIs ...

McDonald’s is promoting Alyssa Buetikofer, the chief marketing officer of its Canadian business, to lead its marketing ...

To drive sustainable growth, brands must shift from isolated transactions to lasting customer relationships. This requires a ...