To translate insights into action, brands should establish cross-functional collaboration between data analysts, marketers ...

Data alone isn’t enough — what retailers truly need is a way to make sense of this information, align teams around it and ...

The shift toward a unified customer lifecycle can’t be done at a surface, optics-only level. A cross-department meeting or ...

Uplatform has announced the release of its latest guide, "Player Journey: Maximizing Profitability at Every Step of the CJM." ...