Avi Perez, cofounder and CTO, Pyramid Analytics, says that in order to unlock the value of business intelligence AI, data teams need to first prepare their databases, their approaches to AI governance ...

Customer reviews are a powerful strategic tool that can boost your visibility, enhance your credibility, and improve ranking ...

Artificial intelligence (AI) can be leveraged by hospitality companies to meet or even exceed customers' expectations, according to a framework proposed by researchers in the Penn State School of ...

Explore how real-world brands are using AI to understand their audiences, anticipate churn and personalize at scale.

Put yourself in your audience’s shoes and be brave enough to admit when something you thought was working just isn’t.

GenAI can analyze large sets of data, including every customer interaction, the customers' sentiments before and after interacting with the agents and their actions on the company’s website. Using ...

At Google Cloud’s Next ‘25 conference, the tech giant will lay out innovations that speak to how brands and agencies can use artificial intelligence.

Considering the various factors affecting a purchasing decision, understanding how to directly influence customer behavior is a marketing priority. Learning about the psychological tool of ...

Customer benefits are the key to understanding how ... There is a tendency for people in marketing is to focus on a product or service they can see—and therefore to think of that product or service as ...

That's why it's important for investors to understand marketing service stocks. As digital media becomes the dominant force, you may not recognize the major players in marketing services.

The use of value pricing has become very popular in certain sectors in the past few years. But not many CPA firms have ...

Tata Consultancy Services (TCS) revenue growth is expected ... The report expects Q4 margin to be aided by BSNL tapering, and pyramid benefits from early hiring in Q1/Q2. Further, it expects ...