The circular pre-made sandwiches had actually been in play since 1995, when North Dakotans David Geske and Len Kretchman introduced their Incredible Uncrustables in Midwest grade schools.
A man opened a new package of Smuckers' Uncrustables to discover a glaring issue—and it's more common than you might think.
It was 1995, and David Geske had invited his friend Len Kretchman ... A friend’s son gave it a name: the Incredible Uncrustables. The target market was children, and it was here Kretchman ...