The radical reinvention of the sandwich began with two dads who wanted to appease their kids. It was 1995, and David Geske ...

Uncrustable got its start in 1995 when the kids of David Geske and Len Kretchman asked for crustless PB&Js. Their wives, Kristen and Emily, suggested the pair mass-produce their ensuing creation.

In 1995, David Geske and Len Kretchman saw this issue and came up with a solution: packaged sandwiches with the crusts cut off. ... a man can be seen holding an Uncrustables sandwich.

Uncrustables origin story. Uncrustables were created in the 1990s in Fargo, North Dakota, by David Geske and Len Kretchman. The two friends were making crustless peanut butter and jelly sandwiches for ...

David Geske, who ran a packaged ice business, was entertaining his friend Len Kretchman, a consultant. For lunch, their kids wanted peanut butter and jelly with the bread trimmed and folded over.

Uncrustables were invented by David Geske and Len Kretchman in 1995 and were originally called Incredible Uncrustables. The sandwiches were sold in schools throughout the US, and The J.M. Smucker ...

Kretchman and his business partner, David Geske, pitched their product to local schools. ... “The Uncrustables always found their way to the bottom and got smashed by the playbook,” he said.

The radical reinvention of the sandwich began with two dads who wanted to appease their kids. It was 1995, and David Geske had invited his friend Len Kretchman over to his home in Fargo, North Dakota.

For decades, finicky children have been eating peanut butter and jelly sandwiches with the crust removed. From a legal point of view, however, the lunchbox staple was invented on a patio in Fargo ...