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Daylight saving time begins on Sunday, March 9, 2025. In the early hours, time will jump forward by one hour from 2 a.m. to 3 a.m. This marks the shift to local Daylight Saving Time (DST).
Springing forward is harder on the body, however. This is because our clock time is moved an hour later; in other words, it feels like 7 a.m. even though our clocks say it is 8 a.m.
Scuffles over Daylight Saving Time and its legislative ilk have roiled Congress for centuries. Here's how the long, tumultuous battle over control of the clock has unfolded so far.
The culprit: daylight saving time, rung in by our yearly ritual of “springing forward” an hour, that will occur Sunday at 2 a.m.
What Should Marketers Do As Daylight Savings Time Nears? Chances are, the switch to DST won’t have a huge impact, and any effect it does have will be long-lasting. But, it’s worth considering.