The partnership has helped revive the show over the past five years, but how long it will last remains to be seen.

Anticipation for Kendrick Lamar's Super Bowl set is at a fever pitch, especially after his song "Not Like Us" won five awards ...

Since Roc Nation’s partnership with the N.F.L., hip-hop stars like Snoop Dogg and Kendrick Lamar have been center stage at ...

After the biggest year of his professional career — which resulted in five Grammy Awards for his iconic Drake diss “Not Like ...