By stimulating thousands of individual cone cells, researchers made volunteers see a blue-green color of "unprecedented ...

It turns out that one of the colors we see in the world every single day is actually just a pigment of our imagination — er, sorry, figment of our imagination. Scientists say it's a sort of collective ...

However, a new possibility has emerged: breaking those limits and unlocking a color previously unseen by human eyes. James ...

Using an experimental technique called "Oz," researchers stimulated the human retina such that people saw a brand-new color.

The newly described method and prototype machine is called the Oz Vision System, (a not-so-subtle nod to reaching somewhere ...

Using an experimental technique called "Oz," researchers stimulated the human retina such that people saw a brand-new color.

A device has enabled people to see a new a shade of blue-green, which they say is more intense than any experienced before ...

Researchers discover a new color outside the range of human color vision, but you have to laser your retinas to see it ...

O lo is described as a "new color" that scientists argue they’ve enabled people to see – one that doesn’t resemble anything ...

Five people have been able to perceive a colour never before seen by human eyes, after researchers used lasers and tracking ...

Chamelo has established itself as the first big name in tint-shifting electrochromic glasses, with products like the Dusk ...

The article examines 2025's fundamental sunglasses styles while explaining how Vooglam provides affordable access to these ...