To stay relevant, pharma marketers must move from a “broadcast” model to an “engagement” model, prioritizing education, storytelling, and personalized digital experiences. For example ...

The report highlights consumers' strong demand for various digital health solutions from pharma including patient assistance, affordability, easier access to lab testing, tools to help access ...

a new research study finds that consumers coping with six specific conditions want pharma companies more involved in getting them the care and medicines they need through digital health solutions.