Yet, when fueled with the right data, a powerful, usually underestimated tool continues to deliver exceptional results: ...

The beauty of modern-day marketing is that it’s not about choosing just one channel. Direct mail and digital are partners in persuasion.

The following sets of stats, facts, and tips support the wisdom of integrating direct mail into email marketing campaigns. The also provide some best-of-breed guidelines for effective ways to doing so ...

Automation has transformed the way we approach lead generation, allowing us to work smarter, not harder. With the global ...

Some 76% of respondents say they've integrated or plan to integrate email into their direct mail strategy. About the research: The 2024 Direct Mail Marketing Benchmark Report was based on data from a ...

A marketing effort that uses a mail service to deliver a promotional printed piece to your target audience Direct mail encompasses a wide variety of marketing materials, including brochures ...

Scent can enhance direct mail marketing, boosting engagement and brand identity. Learn about USPS' 2025 TSI Promotion for ...

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