Publishers Clearing House, a decades-old marketing and sweepstakes company known for doling out large “Prize Patrol” checks, ...

Predictive analytics in email marketing is no longer an afterthought in the current digital landscape. Every day, marketers ...

For all the new tools marketers have adopted in the digital age, one channel consistently earns trust more than any other: ...

Publishers Clearing House, the sweepstakes company known for showing up on prize winners' doorsteps with oversize checks, ...

Do you often find your mailbox overflowing with junk mail, flyers, and advertisements? What if I told you that amidst t ...

Pairing video with direct mail can be a powerful engagement tool that lands directly in your audience's hands. Here are some ...

As you are contemplating a branding or growth strategy through different types of marketing, consider EDMM as an option. Not ...

The beauty of modern-day marketing is that it’s not about choosing just one channel. Direct mail and digital are partners in ...

Yet, when fueled with the right data, a powerful, usually underestimated tool continues to deliver exceptional results: ...

The Information Commissioner’s Office (ICO) said on Saturday, March 22, that its position was that Meta was “processing Ms O’Carroll’s personal data for direct marketing purposes”. It added that ...

Stay away from these. MLM, network marketing, or direct selling is a business model in which independent distributors sell products or services directly to consumers while recruiting new ...