Here’s what we learned about customer acquisition strategies for direct mail based on this year’s survey data.

Direct marketing is defined in section 122(5) of the Data Protection Act 2018 ('the Act') as: "the communication (by whatever means) of advertising or marketing material which is directed to ...

A marketing effort that uses a mail service to ... call to ask if they've received your card, letter or e-mail. If they have, now's the time to make your sales pitch. If they haven't, mail them ...

Introduction to Mail Marketing Mail marketing remains one of the most effective digital marketing strategies, offering ...

Direct response is "a type of marketing designed to ... You then find out who your ideal clients are and you create a marketing piece to reach them. That marketing piece could be a letter, email, ...

That's because e-mail marketing is still a very effective and efficient way to get the word out to your prospects. Mailings to opt-in lists yield higher results than direct mail--and at a lower cost.

Because of the exemptions that are supposed to make it easier for companies to conduct traditional, unsolicited direct marketing via email, in reality email marketers are now forced to adopt a ...