Here’s what we learned about customer acquisition strategies for direct mail based on this year’s survey data.

Introduction to Mail Marketing Mail marketing remains one of the most effective digital marketing strategies, offering ...

New research examining email marketing strategies across 23 businesses reveals a significant shift in effective email ...

Pat Mercuri, President and Founder of Managed Direct Response, has been nominated for the prestigious Orange County Business ...

At-Home Connect ™ by Quad Aims to Make Direct Mail as Easy and Effective as Email SUSSEX, Wis., Jan. 16, 2025 /PRNewswire/ -- Quad/Graphics Inc. (NYSE: QUAD), a marketing experience company that ...

Direct mail has been having a moment (or two ... “Also, it helps to use mail tracking when you are integrating email and digital advertising with the mailing to ensure you are getting the ...

E-mail marketing is more than a strategy, it is a growth engine. If you are ready to keep your current clients engaged, ...

Longtime Clearwater marketing firm Postcard Mania has a big message to deliver to its customers: In 2024, the company had ...

Aba Blankson, chief marketing officer at NAACP, is leading the organization's storytelling and advocacy campaigns during this ...

Nike’s first big game ad in 27 years and other purpose-driven spots won the night, while ads built on celebrities, humor and politics had an uneven showing.

Documents and interviews reveal how the now-disgraced political firm targeted potential voters by combining its cache of ...