Diageo, the maker of Don Julio tequila and Crown Royal Canadian whiskey, relied entirely on price increases to weather ...

Fans going to the concession stands received a big sticker shock if they went to purchase one specialty cocktail.

Drawing from a desire to provide consumers with innovative products harvested exclusively from Mexico, one spirit brand is staying true to its commitment and producing only additive-free blanco ...

The brand expanded distribution to major markets including New York, focusing on a single SKU: 80 proof blanco ... Don Julio González. (It’s a name almost anyone who’s walked past a tequila ...

The concessions at Super Bowl 59 include BBQ burnt ends and Nola Philly cheesesteak stuffed baked potatoes for $19, a nod to ...

Hooters rewards members can save $20 on an order of $90 or more on Sunday, Feb. 9, with the coupon code KICKOFF20 in the app.

Move over, margaritas, it's time for tequila's other cocktail to have a moment in the sun. This grapefruit-driven tequila ...

For Diageo, whose Mexican tequila labels like Don Julio would also be at risk, a shift to cheaper products by U.S. consumers could equate to a cost of up to $600 million per year, or 3% of group ...