Don Julio’s parent company Diageo is asserting its position in the tequila category by putting its foot on the gas pedal via ...

Why? The idea is that, by undergoing this filtering process, Don Julio 70 can offer the roundness and complexity of an añejo while also presenting the agave flavors and appearance of a blanco.

Available in limited quantities worldwide, Tequila Don Julio 194구 (구 pronounced "Gou") is a special edition bottle celebrating the brand's deep roots in nightlife and music culture ATOTONILCO ...

Released today, the Don Julio 194구 is a limited-edition bottle of the brand’s premium 1942 expression, with new artwork designed in collaboration with Gou. Inspired by her Korean heritage and ...