A shoey — the incredible act of skulling alcohol from a shoe — has long been regarded as an iconic Aussie act that is ingrained into our culture.

Running and celebratory drinking have a long and frothy history, yet the latest trend of marking milestones with a “shoey” is perhaps the yuckiest yet. For the uninitiated, a shoey refers to ...

On Saturday night, during the UFC 314 prelims, cameras panned throughout the arena to show off the celebrities in the crowd.

In reality, the driving force behind the brand’s explosion in momentum was a ‘Shoey’ for none other ... a lifestyle and a community, not just a drink. We bring the balance of ‘better ...

“I heard you’re doing a shoey tonight because I won this, so...” Bates told the crowd. Starcevich then jokingly went to take his shoe off before actually doing it. Brisbane coach Craig ...

It wasn’t actually Rhett’s first ‘shoey’ moment. He first tried drinking beer out of his boot at the CMC Rocks Festival in 2019. Back again this year, playing the festival in Ipswich at ...