The Trump administration is remaking Brand USA, although the end game is unclear at this point. Five Brand USA board members, including the board chair, were abruptly fired via email on Friday ...

As the trade war between the United States and Canada continues, you may be searching for Canadian brands to support. On Thursday, Brand Finance, a brand valuation consultancy, revealed its annual ...

Brands are at the forefront of incorporating the form of marketing into their strategy with agility to grab the attention of the audience and build a strong recall value among them. Topical ...

“The United States was more than just a nation. It’s a brand. It’s a universal brand, whether it’s our culture, our financial strength, our military strength …. America rose beyond just ...

Who wants a Tesla? Musk seemed to downplay the role that brand damage played in the drop in first-quarter sales on the investor call. Instead, he emphasized something more fleeting — an upgrade ...

SINGAPORE – The fashion industry has been rocked by a wave of Chinese TikToks “exposing” luxury brands in recent weeks. A response to United States President Donald Trump’s tariffs of 145 ...

McDonald’s has a new permanent menu item, McCrispy Strips, coming to its U.S. menu. The fast-food giant revealed that participating restaurants across the country will have McCrispy Strips as a ...