Shopify talked with eight founders about how their social media strategies took their brands viral, grew their audiences, and ...

But that's just one element of customer engagement. Marketers are still looking for solutions that allow them to create, test, and choose the most effective social media ads—and AI is making it ...

Social media has evolved into a powerful tool for businesses, and leveraging its full potential requires more than just surface-level engagement.

Being a marketplace connecting marketers and media owners, an ad exchange enables advertisers to reach their target audiences ...

In 2024, the most effective digital ads will be those where the brand takes centre stage in an enjoyable way. While creativity is essential, the brand's identity must shine through seamlessly.

Kantar, marketing data and analytics company, has revealed the winners of its annual Creative Effectiveness Awards, showcasing the most effective ads across digital and social, TV, print and outdoor, ...

"Being fun or likable isn't enough when it comes to having truly effective advertising for these brands," said Amy Fenton, Chief Operations and Creative Officer, MarketCast. "Our research shows ...