Being a marketplace connecting marketers and media owners, an ad exchange enables advertisers to reach their target audiences ...

With Google's automated PPC settings being optimized for its own performance metrics, advertisers must manage their bids, ...

The Core Difference. Google Ads is built around user intent. Whether it’s [best CRM for real estate agents] or [emergency ...

Effie Awards South Africa Ipsos Trends Report, launched during a webinar hosted by Effie South Africa on 27 March and ...

The government ’s new HFSS advertising rules “probably means we can’t run a Christmas ad” M&S chairman Archie Norman has said ...

Tremfya achieved an impressions share of voice (SOV) of 3.35%, generating 2.1 billion total impressions. While the brand held ...

As we continue further into 2025, businesses are constantly on the lookout for the most modern ways of improving their ...

Roche outlined how digital health technologies (DHTs) provide more sensitive measures of disease progression in early ...

In gaming, engagement doesn’t end at the first install. More than 70% of buyers make repeat purchases, which highlights the long-term value of retaining players. With 3.32 billion active video game ...

Digital elevator advertising is becoming an effective tool for fast-moving consumer goods (FMCG) brands to connect with ...

Harnessing the knowledge of industry experts, this post delves into the art of crafting effective welcome emails that ...

The Future of Paid Advertising Has Arrived In 2025, the pay-per-click (PPC) advertising landscape looks nothing like it did just a few years ago. Artificial intelligence (AI) has become the backbone ...