The awards aim to highlight tourism organisations, production companies, and creative agencies that demonstrate a commitment ...

According to software marketplace G2, it takes 50 milliseconds for consumers to judge your brand’s visual appeal. Without a ...

Why did Aritzia open a café inside its flagship store in Toronto? Why did Burberry pivot from fashion photography to cinematic ads that transport viewers into dreamlike sequences? And why is Simons, ...

A legislative ban on pharma ads, a tool for companies to amplify messaging on drugs, including for precision medicines, is sure to face legal challenges, experts say.

About 46% of Google searches are local search queries, according to Exploding Topics. Does your small business appear for ...

This is where tools like AudioGO, part of SiriusXM, come in. AudioGO was specifically designed with small businesses in mind to simplify the audio advertising process. Essentially, it is a ...

It’s critical for marketers to check their perceptions of channel performance with data to optimize their media mix.

In this guide by Manizha & Ryan, you’ll discover how to set up and run effective A/B tests on Facebook Ads, so you can stop wasting money on underperforming campaigns and start seeing real results.

An effective ad must include a clear and compelling call to action. Whether it’s “Shop Now” or “Learn More,” a strong CTA tells the audience what to do next, bridging interest and action.

The report also notes that X (formerly Twitter) is the most effective ad network for reaching PlayStation-based audiences. Gaming marketers can meet gamers where they are.

EDO, the TV outcomes company, has named 2024’s most effective TV ads across 17 industries, including Automotive, CPG, Restaurants, and Pharma Rx. Thes ...

Advertising has been criticized for being pervasive, intrusive, distracting and annoying. But effective marketing utilizes ads that elevate mood and enhance well-being.