But if you're new to this magical world, you might be wondering how to introduce Elf on the Shelf to kids for the first time. There's the whole "don't terrify them" bit with the idea of an elf ...

Looking to get a few more laughs from your kids during the holiday season? Look no further than your trusty elf partner!

New Jersey mom Mary Grego says the best part of her creative Elf on the Shelf displays is watching her two kids smile and seeing their "eyes glisten" Georgia Slater is a staff editor on the ...

The Elf on the Shelf and its interactive hide-and-seek game ... responsibilities while still keeping the magic alive for her kids. Christy Heins, of North Aurora, Illinois, shared her exit ...

Once placed on display on a shelf or other prominent spot in a family’s home, the elf goes on a journey at night (to visit Santa and report if kids in the household were naughty or nice that day ...