“The category has the potential to become as large as energy drinks if brands focus on aggressive pricing,” says Samit Sinha, founder and managing partner, Alchemist Brand Consulting.

Harrington is the United States Department of State top official for energy and natural resources. Her visit reaffirms the United States commitment to strengthening the U.S.-PNG relationship on energy ...

Better-for-you energy drinks are shaking up the category: and come with an opportunity to broaden the market away from the typical, masculine image to one that appeals to women. Tapping into the ...

Refreshment is your ultimate resource for staying informed and up-to-date on the water cooler, vending, and office coffee sectors.

Starting this month, customers can find two new and delicious ready-to-drink (RTD) beverages rolling out now at grocery and convenience stores: RTD Starbucks Iced Energy and RTD Starbucks Frappuccino ...

New Delhi: Saint Patrick's College, a school in Wellington has issued a notice on its official website, informing parents of a ban on energy drinks from the following term, because of its high sugar ...

Her latest is with the energy drink company, Accelerator Active Energy, where she created her own signature flavor of beverage. The 22-year-old New Jersey native announced the collaboration on her ...

Jim Pillen and other state officials have asked for federal permission to prevent Nebraskans from using the Supplemental Nutrition Assistance Program to purchase pop or energy drinks. The change ...

NEW ORLEANS (WVUE) - LSU gymnast and social media darling Olivia “Livvy” Dunne has launched a new cotton candy-flavored energy drink in partnership with Accelerator Active Energy. The flavor ...

In the mid-2000s, I was immersed in the energy drink industry, working for a major competitor to Red Bull. This was before the emergence of brands like Monster, Reign, GHOST and C4. I had unparalleled ...

The gymnast and social media powerhouse has certainly promoted the sugar-free energy drink but she also became an investor in the business and connected dots between Accelerator and her own Livvy ...

Livvy Dunne officially has her own Accelerator Active Energy drink, and the best part is, you can find it at your local Rouses Market. This cotton candy-flavored energy drink is sugar-free and offers ...