One of the key aspects of brand building is leveraging the right set of partnerships. While there are numerous options available to a brand to build its strategic marketing programs, deciding the ...

Adam Taylor is the Founder and CEO of Splendor, a 25+ year creative agency - building bold brands and solutions across B2B industries. Most brands don’t actually have a brand. They have a name.

The Duchess of Sussex's brand is called As Ever, the same name as an existing clothing brand in New York City. By Carly Thomas Associate Editor The Duchess of Sussex has been called out by some on ...

According to a report by Moneycontrol, several influencers have experienced a steep drop in their rates, while some have even seen brand deals fall apart. “The drop is substantial—rates have ...

Solo Brands on Wednesday said there is “substantial doubt about our ability to continue as a going concern,” citing liquidity challenges and existing debt, according to the company’s 10-K.

BATON ROUGE – LSU Athletics has announced the launch of The Brand, which will unify multiple units of the department to create the ultimate hub for student-athlete and team brand elevation and ...

Streaming and fashion brands are dominating the conversation among influencers on social platforms, new data shows. Influencer marketing platform CreatorIQ ranked the top brands that creators ...

Instead of focusing on trends that are here today, gone tomorrow, the East London-based brand narrows its efforts on seasonless staples that can be worn for years and years to come. That fact ...

PepsiCo has announced that it has entered into a definitive agreement to acquire poppi, a fast-growing prebiotic soda brand, for $1.95 billion, including $300 million of anticipated cash tax ...

A brand is more than what you sell. It's a blend of your business' values, aesthetic, and unique personality. Your brand is what connects you to customers—and keeps them coming back. Every time ...

She got a brand deal. “Even though I don’t have to worry about picking out the perfect dinner spot anymore, life can still get messy,” Kirkconnell says in an Instagram video sponsored by ...

PALM SPRINGS — DSW Designer Shoe Warehouse CMO Sarah Crockett has been keeping an eye on the flurry of brand refreshes and rebrands in the recent past for lessons about what works and what doesn’t.