Alright, folks. Dust off your pickaxe and charge your hunger bar, because McDonald’s is diving headfirst into the pixelated ...

McDonald's has launched a limited edition adult Happy Meal, complete with collectible toy and new dipping sauce ...

Woolworths is the first brand to bring the bag to Australia, following in the footsteps of retailers from the UK to Hong Kong ...

The Happy Meal for grown-ups comes with a choice of main, side, drink and a limited-edition Minecraft toy - but is it worth ...

McDonald's has launched a Minecraft Movie meal featuring collectables 'crafted for adults.' The meal includes special items ...

McDonald's is launching a Minecraft meal worldwide as part of a promotional campaign for the movie. I tried it in the UK, where it features a spicy "Nether Flame Sauce" and an apple-cake McFlurry.

Keep the mobs away with a Nether Flame sauce and “A Minecraft Movie” collectables, including a pixelated Grimace and ...

She previously helmed The Takeout, a Midwest-based food website. Minecraft is a game that requires using one’s imagination to build new worlds, and McDonald’s marketing team has put that same ...

Spector has another gripe with the low-calorie label: calories alone aren't a good indication of whether a food is nutritious, he said. It's more important to focus on the nutrients in your food ...

A Minecraft Movie Meal comes with one of six collectibles, each with its own short lore breakdown. While food collaborations are certainly nothing new, the collaboration this time is important ...