We asked Gen Zers working in corporate settings which office styles they are skipping, including ones they associate with ...

As members of Gen Z enter office settings, many are confronting the question of how to balance personal style with ...

Fashion is a language, a form of expression that evolves with every generation. But sometimes, the styles of past eras linger ...

ELLE India speaks with Nikhil Sinha, Director of Amazon Fashion India, on the future of fashion e-commerce and Amazon's growing role in shaping India's style landscape.

A millennial has revealed what she sees as her generation's biggest contribution to the fashion world, and it might not be ...

Luxury brands are mining their archives to capitalise on Gen Z’s obsession with Y2K. Can the past keep delivering returns?

Just hear me out: Everything from their pull-on design and their sheer mesh fabric to their vented hem and stylish striping on the sides makes them very Gen Z-coded (but don't get it twisted ...

TikTok is abuzz with a new Gen Z fashion trend: wearing long, flowing dresses− dubbed "milkmaid dresses" − out clubbing.

A 31-year-old woman has set TikTok alight after sharing her painfully awkward run-in with a Gen Z woman at a wedding.

Two-thirds of Gen Z consumers say cotton is their favorite fiber or fabric to wear, according to Cotton Incorporated's 2024 Lifestyle Monitor™ Survey.

More than 20% of Gen Zers reported spending more in December 2024, driven by "doom spending," a practice where people turn to ...

Whereas millennials swear by the tight-on-tight activewear, Gen Z is embracing the oversized workout look, characterized by baggy sweatpants and oversized hoodies. Here's what you need to know about ...