“This is India’s largest consumer segment today,” said Nandita Sinha, CEO of Myntra. “Gen Z shoppers are very different from ...

Nearly half of Gen Z runs out of money each month, and less than a quarter consider themselves financially stable, according to a recent survey from Step.

Myntra’s Ultimate Glam Clan hits 1M sign-ups, with 69% Gen Z creators from non-metros. Content-led commerce drives 28% more ...

The early 2000s called, and Millennials are answering with a wardrobe throwback that's tighter, shinier, and more unapologetically glamorous than ever. Enter the return of the bandage dress: the ...

Myntra's Ultimate Glam Clan creator program has attracted over a million content creators, significantly boosting user ...