Generation Beta, the cohort born between 2025 and 2038, is projected to make up 18% of the world's population by 2050.

A new generation has emerged in Generation Alpha. Certain qualities characterize people from this generation. The concept of ...

From the Baby Boomers to Gen Z, here's what the astrology from your birth era means for you, according to astrologer Lisa ...

In a saturated personal care market often dominated by products catering to either toddlers or adults, two women entrepreneurs--Sonam Daruka and Shweta Sinha--are rewriting the narrative with TIVA, ...

From Sephora embracing its status as a Gen Alpha “playground” to Coach’s Gen Z-focused store concept, retailers are leaning ...

People were saddened by how Gen Alpha was not interested in taking picture with the Easter Bunny as the Easter holidays were ...

Teens coming up with their own uses for words isn’t anything new. In every generation, they find ways to make language their own. Think about how many words you use that you’ve been using since you ...

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There’s actually no universal convention for naming generations. There is only this man, his competitors, and the galaxy of ...