Agentic Marketing Technologies (AMT), a startup developing an AI platform where influencers can connect with brands, has ...

AMT employs a combination of AI models, including OpenAI's for general use, Google's Gemini for multimodal (i.e. analyzing creators' videos), and Hume AI's for "tone." Hollands added, "We use the ...

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“AMT works by getting its AI agent, dubbed Lyra, to talk to influencers using natural language, helping with tasks like booking campaigns, tracking results, making payments, and answering queries. The ...