New features allow advertisers to access enhanced targeting controls and measurement capabilities after a simple library ...

Learn how you can use Google-engaged audiences for remarketing to users who've already interacted with their brand across ...

Google’s 2024 Ads Safety Report, released today, shows a massive uptick in how AI – particularly large language models (LLMs) ...

Join us live to explore how today’s most advanced Google Ad strategies align with what actually drives business performance.

Learn how to install the Google tag for conversion tracking using this step-by-step guide to test and verify your setup.

Before digital marketing became the norm, there was arguably more room for complex, creative and daring image-making.

(Bloomberg) -- Google’s AI summaries have responded to some internet searches about abortion by echoing talking points from organizations that attempt to dissuade women from ending their pregnancies, ...

Amazon launched a competitor to Temu in November, called Amazon Haul, which features items under $20 that are largely from ...

Political advertisers certainly are. Not only did political ad spending top $12 billion last year (a new record), with total ...

The once-mighty progressive group is barely running digital advertisements, hasn't put out a media release this year, and has ...

One thing is certain: the myth of Big Tech invincibility has been irrevocably  shattered. The future of the open internet has, finally, found a fighting chance.