NBA enlists Aerosmith's Don't Want To Miss A Thing for playoffs spot. Hole In My Soul used for teams that didn't make the cut ...

Google said it updated its unfair advantage policy to allow for this and says this is not considered double serving.

Competition between SSPs and ad servers should be a boon for publishers. But they could see a disruption in Google’s ad ...

Take control of your pipeline with a strategy built on data, testing, and real insights into your audience’s needs and ...

The tech major’s new AI-led regime is pushing ad vetting upstream, giving agencies cleaner inventory but demanding sharper compliance and smarter creative.

The ‘Gangoogly’ ad with Sourav Ganguly, produced by Bare Bones Collective for Google, is a nostalgic tribute to cricket ...

To protect kids online, Mark Zuckerberg says Congress should focus on Apple and Google — not Facebook and Instagram.

One thing is certain: the myth of Big Tech invincibility has been irrevocably  shattered. The future of the open internet has ...

ROAS doesn’t equal profit. Learn the metrics that actually tell you if your ads are working – and how to implement them in ...

(Bloomberg) -- Google’s AI summaries have responded to some internet searches about abortion by echoing talking points from ...

Goldstein candidate Tim Wilson is pouring 17 times more cash into YouTube ads than his rival Zoe Daniel in an online battle ...

New features allow advertisers to access enhanced targeting controls and measurement capabilities after a simple library ...