New features allow advertisers to access enhanced targeting controls and measurement capabilities after a simple library ...

Google’s 2024 Ads Safety Report, released today, shows a massive uptick in how AI – particularly large language models (LLMs) ...

CPCs are rising – but how fast? Compare ad cost inflation to consumer price index and see what it means for your ad strategy.

With Google's automated PPC settings being optimized for its own performance metrics, advertisers must manage their bids, ...

The tech giant may be forced to sell parts of its highly profitable advertising technology unit, disrupting a business with ...

Choosing between Google Ads and Meta Ads isn’t about which platform is better. It’s about which makes more sense for your ...

Learn how to install the Google tag for conversion tracking using this step-by-step guide to test and verify your setup.

A new phishing campaign is targeting SEO professionals with malicious Semrush Google Ads that aim to steal their Google account credentials. Malwarebytes researcher Jerome Segura and SEO ...

Google announced a number of new goals and image controls that are now available on Google Ads Performance Max campaigns. Google added customer lifecycle goals and reporting and additional image ...