Maximize ad relevance by layering audiences in Google Ads. Combine remarketing, in-market segments, and more to refine targeting and improve campaign results.

This will help you set up an appointment to have a Google rep help you set up proper tracking of your campaigns.

This exercise also got me thinking about how to apply the same framework to Google Ads – and use it to define what we should stop, stop, and continue doing to optimize our clients’ Google Ads programs ...

Certifications are a great way to show you are growing. Here is what you need to know in order to obtain the Google Ads Search certification. The Google Ads Search certification shows an employee ...