With Google's automated PPC settings being optimized for its own performance metrics, advertisers must manage their bids, ...

Google Ads is a powerful platform – but not without its headaches. Here’s why advertisers are frustrated and what needs to ...

The Core Difference. Google Ads is built around user intent. Whether it’s [best CRM for real estate agents] or [emergency ...

Roblox on Tuesday launched a new format of video advertising on its gaming platform and announced a partnership with Google ...

Micro conversions can be a useful metric if implemented the right way. Here’s how to use them strategically without inflating ...

Roblox has partnered with Google to expand its immersive advertising efforts, including its rewarded video ads product.

Advertisers who participated in Google's AdWords program, now known as Google Ads, accused the search engine operator of ...

Roblox (RBLX) shares rose in early trading on Tuesday after the video game platform announced a video advertising partnership ...

Online music and podcast platform Spotify (SPOT) has tied up with Google (GOOG) (GOOGL) and Magnite (MGNI) for a programmatic ...

Google LLC has agreed to pay $100 million to settle a class-action lawsuit that was filed in 2011 by customers of its AdWords ...

The lawsuit, originally filed in 2011, accused Google of undercutting promised discounts and charging advertisers for clicks ...

Google on Tuesday announced a new partnership with gaming company Roblox, which will allow advertisers to purchase and scale Roblox’s Rewarded Video and other immersive ad formats. That means ...