Gatorade is the top US sports drink by a wide margin with about 62% market share, according to Beverage Daily. But many sports drink brands have invaded the industry in recent years. Rival Coca ...

WHITESTONE, N.Y., April 17, 2025 /PRNewswire/ -- Today, BODYARMOR Sports Drink announced an official rebirth of the iconic sports drink brand. With a refreshed visual identity, including a new ...

Sports Drink Market is expected to grow at a CAGR of 3.8 %, is reported by Maximize Market Research Sports Drink Market is forecasted to reach USD 38.01 Bn by 2032. The rising consumer preference for ...

Win More.” campaign. The move is aimed at maintaining the brand’s lead in the sports drink category. The campaign features Lamar and the company’s athlete roster, including Caitlin Clark ...

Mountain Dew cake is a fun and flavorful twist on traditional citrus desserts, combining the bold, lemon-lime taste of the ...

Energy drinks are a big business in the United States ... following with young men thanks to ads placed during extreme sports events and pro-wrestling TV shows. Surge even had its own Slurpee ...

For salty sweaters, it might be smart to pick up a sports drink or electrolyte water any time you expect to sweat a lot, whether it’s because you’re working out or not. Otherwise, you can ...

Zimmerman himself comes to New Orleans to perform two nights at Sports Drink on April 25-26. If Luke Babylon is part of the show, there may be some magic tricks. The special features some of the ...

Rapper Kendrick Lamar will headline one of the biggest marketing campaigns ever for Gatorade, as owner PepsiCo Inc. looks to defend its lead in the increasingly competitive sports drink category.

Here's a look at the three new specialty drinks heading to Churchill Downs Racetrack just in time for the 2025 Kentucky Derby ...

Still, the 37-year-old carved out time for another venture with the launch of a new sports drink. Curry and his wife, Ayesha, got an assist from Michelle Obama to introduce a healthier beverage ...

LSU gymnast and NIL superstar Livvy Dunne announced her very own signature flavor of the popular sports energy drink Accelerator. LSU Tigers gymnast Olivia Dunne kisses the trophy after the LSU ...