The highlight of the activation is a giant pink heart-shaped balloon, emblazoned with "Azizam" on one side and "Mera Pyaar" on the other, symbolizing the universal love and connection the song ...

Sheeran went the extra mile, announcing his latest single by putting up pink heart balloons with the words "Azizam" on them all over the world. These balloons can be seen in Australia, Tokyo, Sydney, ...