The hero shade in Westman Atelier’s best-selling Baby Cheeks Blush Stick line is Petal; it’s a rosy pink inspired by the natural flush of Gucci Westman’s daughter Petal’s cheeks.

Thankfully, it's not just being eaten but also worn, with butter yellow emerging as the hero shade from the streets outside the shows this fashion month, not to mention the Oscars' red carpet.