Shopify talked with eight founders about how their social media strategies took their brands viral, grew their audiences, and drove sales.

But who are they? What do they do? How do they make money? And what makes someone a social media influencer? An infographic published by influencer marketplace Izea answers those questions—and more.

And you can plan to spend another year plus seven months on Facebook. People spend more time on social media than they do eating and drinking, the infographic suggests, but less than they do watching ...

Making these common mistakes with your marketing agencies and freelancers is costing your brand time and money. This is what ...

Every social media platform has their own nuances ... and generate word-of-mouth marketing. Look for trends. Do certain content types get more engagement? Are specific days or times better for ...

To stand out in the IPL chatter, marketers need to bring a blend of creativity and precision with content that resonates not ...

Many people have a complicated relationship with social media. Here’s how to manage some of the possible negative effects. Share on Pinterest Maskot/Getty Images Do you start your day by ...

Businesses frequently study their customers' profiles and behaviors to finetune their marketing approaches ... recommend your business to friends, social media connections, and/or business associates.

A nutritionist has explained why Meghan Markle's high price tag for her 'As Ever' products is not due to the ingredients ...

Buying followers to stimulate Instagram account growth may sound like a crazy strategy. That's why we've asked several Instagram users to share their success ...

The digital landscape continues to evolve at a breakneck pace, making social media one of the most powerful tools in any ...

It’s particularly worth getting involved with social media affiliate marketing if you have the right audience already interested in what you have to say. How do you choose the best social media ...