You can double down on performance marketing, but you'll wind up spending more for less if you skip brand-building. The post How to prove the value of brand marketing without sacrificing ROI appeared ...

Portland startup Dayo is on a mission to help people use social media less through an app that rewards people with discounts for major brands like Nespresso, Yeti and Patagonia.

The Maccabeats are the premier Jewish a cappella group in America. Their bubblegum bops have drawn millions of views on YouTube, live gigs around the world, and a devoted following on social media.

Amanda Coffee has consumed a regular diet of financial content on social media since the pandemic. She recently got married and bought a co-op apartment in New York City. Meanwhile, the more ...

As e-commerce shifts to social commerce, marketers need new strategies. Influencers now drive discovery and conversions ...

Holding a contest or giveaway is a great way to increase engagement with your brand or generate buzz for a new release. The ...

Grace Warner ( @ironicallynotgraceful ), who currently works in a low-paid customer service role, shared her frustrations about balancing financial stability with creative fulfillment. Her video, ...

CCO License Back in 2019, cruelty-free cosmetics brand Lush took the (even then) brave decision to go ‘anti-social’ by ...

How is the marketing and formulation of "healthier" snacks evolving to capitalise on the pressure less healthy snacks are facing? And what are retailers doing to make snacks healthier?

For many attorneys, marketing carries an unshakable association with desperation. “Good lawyers don’t need to advertise,” goes the thinking. “The ...

We won't back down from our mission of providing free, fair news during this critical moment. But we can't do it without you. For the first time, we're offering an ad-free experience to qualifying ...