The human eye can see millions of colors — but no eyes have ever before beheld "Olo." Only five people on the planet — all ...

Scientists have created a technology called Oz that stimulates individual photoreceptor cells in the human eye to create an entirely new, ultra-saturated color never seen in nature—dubbed olo.

Researchers from the University of California, Berkeley have announced the discovery of a color never before seen by the ...

A new retinal stimulation technique called Oz enabled volunteers to see colours that lie beyond the natural range of human vision. Developed by researchers at UC Berkeley, Oz works by stimulating ...

Using an experimental technique called "Oz," researchers stimulated the human retina such that people saw a brand-new color.