Researchers behind a recent study claim to have discovered a new color that the natural, naked eye cannot perceive — 'olo,' a ...

Using an experimental technique called "Oz," researchers stimulated the human retina such that people saw a brand-new color.

A team of scientists in California say they have discovered a new color they named Olo, but you can't see the "most intense teal" with the naked eye.

"It is not a new color," John Barbur, a professor of optics and visual science at City St George's, University of London, ...

Scientists have created a new platform called 'Oz' that uses laser light to control up to 1,000 photoreceptors in the eye at once. Using Oz, the researchers showed people images, videos and a new, ...

Scientists at UC Berkeley have achieved the seemingly impossible — they’ve created a color that lies beyond the natural range ...

A team of American researchers say they've discovered a colour called "olo" that's never been seen by the human eye before.

Scientists have created a technology called Oz that stimulates individual photoreceptor cells in the human eye to create an entirely new, ultra-saturated color never seen in nature—dubbed olo.

Scientists in the U.S. may have discovered a new color, "olo," never before seen by the human eye using a specialized device.

The team, who experimented on themselves and others, hope their findings could one day help improve tools for studying color ...

A research team from the University of California, Berkeley, says they’ve found a colour unseen by human eyes — until now.

According to the American Academy of Ophthalmology, the average person can see roughly ten million different colors. That range of perception is what we call ...