Described as a kind of blue-green, the new color—named “olo”—can only be seen using lasers to manipulate certain ...

By stimulating certain cones with extreme precision, scientists can help humans perceive a new color that defies all ...

Dr. Jamie Yee, optometrist and owner of Avant-Garde Optometry in Frisco, Texas, stresses that this illusion of convenience ...

"It is not a new color," John Barbur, a professor of optics and visual science at City St George's, University of London, ...

THE world is full of colour - but there's more than what meets the human eye. There is an untold number of "impossible colours" that humans can't see or even imagine. Earlier this week ...

In the experiment, researchers directed a laser beam into one eye of each participant. The study involved five individuals — ...