As e-commerce shifts to social commerce, marketers need new strategies. Influencers now drive discovery and conversions ...

As you can see, affiliate marketing offers the solution. In blending your influencer and affiliate efforts, you get the top-of-funnel impacts to drive awareness alongside proven tactics that drive ...

AI-powered natural language discoverywill allow marketers to identify creators through topic-led search, driving more authentic and impactful ...

Influencing is no walk in the park. Charlie Oscar’s Hannah Cooke thinks we’ve set the bar way too high for content creators, ...

With so many agencies promising results, it can be challenging to identify which ones truly understand your industry, target ...

The role of influencer marketing at PepsiCo is in constant motion, according to Chris Bellinger, the company’s vp/creative and digital. “As we move our consumers through the funnel of ‘potential ...

Al Masaood Group’s Marwah Eltom explains how to do automotive influencer marketing in a smarter and more data-driven era.

Influencer marketing and social media management platform ... Mavely will help marketers by enabling the measurement of full-funnel impact and measurable ROI, while simultaneously helping creators ...

Sprout Social (SPT) unveiled its fully reimagined influencer marketing platform. Sprout Social Influencer Marketing now features a refreshed, ...

Combining both these models, every collaborator (brand) needs to leverage the power of creators to take care of infusing ...