As e-commerce shifts to social commerce, marketers need new strategies. Influencers now drive discovery and conversions ...

The HiveMinds Ecommerce Conclave 2025 brought together some of the brightest minds in the industry for a thought-provoking ...

At the Pitch CMO Summit Mumbai 2025, industry leaders explored how brands are navigating influence in today's complex content ...

Later, a leader in influencer marketing and social media management software, today announces the hiring of industry veteran, Ryan Bonnici, as Chief Marketing Officer. Twice named by Forbes as one of ...

Combining both these models, every collaborator (brand) needs to leverage the power of creators to take care of infusing ...

Stay ahead in the digital marketplace with essential marketing strategies for online retailers in 2025 that drive conversions ...

“Influencer marketing has flipped the marketing funnel on its side, and we see that as such an amazing opportunity,” Volk said. “Influencer marketing can address each challenge in the funnel, whether ...

“Each campaign requires a unique take on how creators can be used to drive brand objectives across the funnel. While the scale may differ, influencer marketing is a “key component of our ...

With Google's automated PPC settings being optimized for its own performance metrics, advertisers must manage their bids, ...

Katie shares insights on navigating brand challenges, the differences between fashion and beauty marketing, and how brands ...

Cheil South West Asia has appointed Jitender Dabas as the CEO of Cheil X, where he will lead offices in Delhi and Mumbai, ...