In the world of digital marketing, understanding how customers make their way through your sales funnel is crucial for improving your conversion rates and driving business growth. One of the most ...

If you’re still thinking influencer marketing is only for big-budget brands, I encourage you to read this. The power of micro-influencer automation for ...

Terms like "creator" and "influencer" are frequently used interchangeably, yet they represent distinct roles within the ...

AI enhances every marketing funnel stage, from predictive analytics in audience discovery to AI-driven retention strategies.

Entertainers can't be tariffed — at least not yet — but content creators, especially those who double as small business ...

As AI, automation, and mobile-first behaviours reshape consumer expectations, CMOs find themselves at the intersection of ...

“Micro-Influencer Marketing: The Impact of Teen Viewers’ Skepticism on Brand Attitudes and Purchase Intentions” was published ...

Captiv8, the leading influencer marketing platform for enterprise brands, today announces the launch of Captiv8 Storefronts, a next-generation product that redefines the social commerce experience for ...

New Zealand-headquartered independent advertising agency Thompson Spencer is expanding into Australia. Establishing a local ...

Did you know influencer marketing drives twice as many sales as display advertising ... Whether you’re looking to grow your ...

One of New Zealand’s leading independent agencies Thompson Spencer has looked across the Tasman, establishing its first ...