Gregor Doser most recently served for over 13 years on the Executive Board of Google Switzerland and played a key role in establishing YouTube in the Swiss market. In addition to his role at naoo AG, ...

“Micro-Influencer Marketing: The Impact of Teen Viewers’ Skepticism on Brand Attitudes and Purchase Intentions” was published ...

CreatorDB points out that not all influencer partnerships deliver results, and knowing how to find and approach the right ...

Omnicom Media Group has consolidated its influencer capabilities under the brand Creo. Prior to this integration, influencer capabilities were unbranded offers within worldwide agencies. Creo was ...

"Skillhouse," the influencer-driven horror film from director Josh Stolberg and starring Curtis "50 Cent" Jackson and Bryce Hall, slashes into theaters July 11. Watch the chilling new trailer and get ...

There has been a rise in influencer and celebrity-founded beauty brands recently. Is one more successful than the other?

Holding a contest or giveaway is a great way to increase engagement with your brand or generate buzz for a new release. The ...

IIGC said in its standards document that it “aims to protect consumer interests, uphold responsible content creation, and promote fairness in influencer marketing while preventing misleading or ...

Imfluence’s Mike Alnaji discusses the challenges facing influencer marketing in 2025, from tackling fraud and inflated ...

The Indian Premier League (IPL) is the biggest eyeball generator already so every brand worth its salt would love to join the party. But with ad rates reaching 16-18 lakh per 10 seconds on TV and ...

Download our Affiliate Marketing Buyer’s Guide to get a full list of the best service providers on the market to choose from. You will also learn how affiliate marketing works, benefits of using it ...