News influencers are reshaping media by providing real-time updates, building trust, and engaging younger audiences, challenging traditional news outlets.

Buying refurbished electronic devices is popular among Europeans. Can this company persuade Americans to get on board with ...

The financial commitment to this strategy is substantial. Some brands are signing six-figure deals with individual creators for Super Bowl coverage. Overall brand spending on influencer activations ...

Black content creators are paid 35 percent less than their White peers—but brands can help even the playing field.

Despite Singapore’s vaping ban, social media is flooded with posts that make vaping appear trendy and harmless. Yvette van der Eijk of the Saw Swee Hock School of Public Health explores the industry’s ...

Understanding consumer behavior isn’t just about selling products—it’s about understanding how people think, feel and make ...

ASCI finds 69% of top social media influencers are violating guidelines while promoting brands, exposing millions of ...

All products featured on Architectural Digest are independently selected by Architectural Digest editors. However, when you buy something through our retail links, Condé Nast may earn an affiliate ...

RE/MAX Holdings CEO Erik Carlson to lead the region until a replacement for Christopher Alexander is found; Spencer Rascoff ...

AI influencers play a significant role in shaping our perception of reality. They propose a vision that is often idealized and far removed from the constraints of the real world. They shape norms and ...