If you’re still thinking influencer marketing is only for big-budget brands, I encourage you to read this. The power of micro-influencer automation for ...

Influencers are everywhere in 2025. You know that recipe you saved but never made? Or that skincare brand you suddenly can’t ...

Terms like "creator" and "influencer" are frequently used interchangeably, yet they represent distinct roles within the ...

Entertainers can't be tariffed — at least not yet — but content creators, especially those who double as small business ...

While 98% of marketers feel that influencer marketing is effective, less than one percernt of agencies are spending a ...

“Micro-Influencer Marketing: The Impact of Teen Viewers’ Skepticism on Brand Attitudes and Purchase Intentions” was published ...

There has been a rise in influencer and celebrity-founded beauty brands recently. Is one more successful than the other?

This year is a turning point for B2B marketing. Influencer marketing, personalized video and AI teammates are about to change everything.

Sprout Social (SPT) unveiled its fully reimagined influencer marketing platform. Sprout Social Influencer Marketing now features a refreshed, ...

There’s been a lot of hype about the potential of influencer marketing in B2B, not least from LinkedIn, who have productised this via their platform, but also from the likes of Ogilvy and others. But ...