If you’re still thinking influencer marketing is only for big-budget brands, I encourage you to read this. The power of micro-influencer automation for ...

Influencers are everywhere in 2025. You know that recipe you saved but never made? Or that skincare brand you suddenly can’t ...

Terms like "creator" and "influencer" are frequently used interchangeably, yet they represent distinct roles within the ...

Entertainers can't be tariffed — at least not yet — but content creators, especially those who double as small business ...

While 98% of marketers feel that influencer marketing is effective, less than one percernt of agencies are spending a ...

“Micro-Influencer Marketing: The Impact of Teen Viewers’ Skepticism on Brand Attitudes and Purchase Intentions” was published ...

Modeling California’s Coogan Law, the income must be placed in a trust account for the minor and be accessible once they ...

Sprout Social (SPT) unveiled its fully reimagined influencer marketing platform. Sprout Social Influencer Marketing now features a refreshed, ...

There’s been a lot of hype about the potential of influencer marketing in B2B, not least from LinkedIn, who have productised this via their platform, but also from the likes of Ogilvy and others. But ...

STOCKHOLM, April 04, 2025 (GLOBE NEWSWIRE) -- US influencer marketing is on track to surpass $10 billion in 2025, according to Emarketer. The researcher expected the industry to grow by 16% in ...

The evolving nature of influence in today's content-saturated environment was discussed by a panel of marketing leaders at the e4m Pitch CMO Summit Mumbai 2025. The discussion centred on how ...

And yet, the potential of localised influence remains largely untapped. According to Influencer Marketing Hub, MENA has over 13.2 million nano influencers, yet brands have barely scratched the surface ...