Japan's alcohol beverage makers, seeing yen signs in quenching the thirst for the answer, are serving up an increased variety of low-alcohol drinks that cater to such people, who aren't satisfied ...

Facing a steady decline in revenue from alcohol sales, Japan’s tax office in July launched a contest seeking ideas on how to stimulate demand among younger people. Japan’s major drinks makers ...

Faced with a number of challenges at home, companies in Japan's alcoholic beverages sector are looking to expand into new markets around the world and hope that consumers will develop a taste for ...

It's made from 100 percent white rice. Up until a few years ago, most Americans would have been hard-pressed to name a Japanese alcoholic beverage aside from sake. At best, they might have been ...

Japanese alcohol groups have decades of experience in non-alcoholic beverages in the region. They have built up strong brand recognition through products like green tea and oolong. That foundation ...

Sake is a traditional Japanese alcoholic beverage, made from fermented rice, and is a special drink in Japan. It is enjoyed on several occasions like weddings and festivals. Recently, sake has ...

those opting for non-alcoholic beverages mimicking the real thing are an increasingly important consumer group. The first fully non-alcoholic beer in Japan was put on the market by a major beer ...

The number of food and beverage items expected to face price hikes in April totaled 4,225, the highest since October 2023, amid a sur ...

This includes introducing sake and shochu into restaurant and bar menus, conducting staff training, and integrating these Japanese alcoholic beverages into local sommelier associations ...

A Japanese alcoholic beverage which is made from fermented rice. The Japanese people view this as a sacred gift from deities, and sake is a huge part in all of their festivals, weddings ...

The Japan functional drinks market reached a valuation of USD 8.49 billion in 2024 and is expected to expand to USD 20.19 ...