Lemon-flavored alcoholic drinks have quickly filled the market void in Japan created by younger consumers’ diminished thirst for beer. Beverage makers are racing to pitch lemon-based ready-to ...

Discover its history and learn how to properly drink sake from ... diversity of flavors, and enjoyment of sake to the market,” Hitoshi Utsunomiya, director of Japan Sake and Shochu Makers ...

As customers in their 30s and 40s were consuming less and less fruit-flavored carbonated drinks, according to one study, with an annual decrease rate of more than 10 percent, Coca-Cola (Japan ...