The company entered the Japanese alcohol market for the first time in 2019 with its Lemon-Dou lemon sour. Its second booze product in Japan is also a lemon-featured, ready-to-drink one.

Since February, Suntory has released a new version of the All Free non-alcohol beer-like drink, alongside a fake lemon sour product and a mock highball from the Nonaru Sakaba brand. The battle in ...